Music Marketing Production and Presentation

     After finishing our planning we began production, our plan was to film all of our promo character segments (Atlas) at school during class and then film the rest of the production on Saturday at our groupmate Taylor's aunt's house (which we called the farm). I was assigned to be Atlas as I was the only guy in our group and I owned a guitar. 

    Our first problem came when on Thursday when we were meant to film in class, one of our groupmates was absent because they were sick and so we had to take care of an assignment they were in charge of and that significantly reduced the amount of time we had to film. We filmed as much as we could and got some great shots but we realized how hard lipsynching would be and how long it might take. We would finish the rest at Taylor's farm. 

    When the day of filming came around we had to delay filming slightly and we only had from around 11-4 to film ALL of the remaining footage. We decided to do all of the children's footage then move on to the two older kids and then finish all of the Atlas scenes, this means that our footage would not be recorded in chronological order according to the song but this wasn't as much of a bother as I thought it might be. Working with the young kids was a little frustrating as it was difficult to get them to convey what you had in mind for your film but with a little improvisation we got the job done pretty efficiently, it was also hard to gauge if we were gathering enough footage. We moved on the do the shots with the older kids and that went by very quickly and we did it with SO much time to spare. The shots with me as Atlas were more difficult to do because of the lipsynch but they were still done with relative ease.

(Here is an example of how we needed to work around using the kids in our film)

    Our other difficulty was distributing the rest of the work, we still needed to edit the video and make the entire presentation with only 4 days left, our entire group was busy for most of the days leading up to the presentation so it was hard to coordinate and work together on the rest of the material, especially when it came to the editing of the actual music video itself. Sending files to each other was out of the question on this time constraint. So I volunteered to edit the music video (because I like editing) and have the rest of my group do the presentation.

    After school on Wednesday, I edited most of it, it was relatively easy apart from the lipsynching and also the guitar timing, it was slightly irritating to find each clip in the order they were supposed to go in. It took me approximately two and a half hours to do my first complete edit and I re-edited it later in the day to add the final touch-ups and some features that my group thought it was missing (which ended up being a very good idea.

    I didn't have much time to study the PowerPoint they had made but I actually knew nearly all of the material through working on the entire project. So I was able to briefly look at my slides and know all of what I had to say.

   

    I was extremely pleased with the whole presentation and was happy when I saw all the critiques most of them were extremely valid and were things we could've fixed with more time on our hands.

    Overall I feel that this project was a great learning experience and greatly helped me understand the work that goes into working on a group project like this.